Social media is adopting its own form of SEO in order to promote a positive user experience. The way this algorithm works is by putting your posts in a pool as small as one percent of your followers. If those people engage with the content, then they get converted into a larger pool. Slowly but surely, more and more people see it, but only if it’s engaging.
This is huge information, but it doesn’t help you because you don’t know what Facebook and social media considers engaging.
Today’s ten tips are going to cover several platforms and help you define what it means to create shareable content people will engage with, and ultimately help you spread on your platforms of choice.
1. Focus your efforts on the right places
Most businesses believe that they need be present on every social media platform from Facebook to Pinterest, but that’s not necessary. Your targeted user may not be active on every social media platform, so why you are wasting your energy in that? It’s simpler to choose which network to concentrate on than you believe.
2. Optimize your social media profiles
For better visibility and optimization, each aspect of your social media profile can be tweaked. Some of the strategies are:
- An easy-to-remember username
- A noticeable photo/brand logo
- Keyword-rich content
- A backlink to your website
While posting, keep in mind which images you use, what are the keywords you include, and how you phrase your call-to-action. This goes with each and every social media platforms.
3. Post evergreen content
Content should be everlasting although it is one of those things that’s easier said than done. It should be unique and it should include series of keywords.
4. Work smarter, not harder
Content should be relevant and in high quality. This should be quality over quantity. Organic reach is increase by posting less with higher quality instead of spamming your page with whatever you get your hands on.
5. Use targeting to maximize organic potential
Adjusting your posts ‘ settings to targeting some specific members of your audience may offer you an organic boost but this strategy will differ from platform to platform.
6. Post during slow hours
Another false assumption that people have is posting when everyone is online, but that’ll just put your content into the storm of posts individuals see. If you wait to post for non-peak hours, in all the chaos you are less probable to drown.
7. Post the right types of content
An interesting research by social expert disclosed that you can get a enormous boost in organic reach from certain kind of content.
8. Interact with and engage your followers
If you indulge with individuals correctly and respond to their comments and messages, a excellent reputation will be built . People are going to look for your messages because they are going to be really interested in what you do.
9. Promote your profiles everywhere
Your social media platforms should be showcased every place your company has a presence. Your website, your storefront, your business cards, your email signature, wherever you may think about it.
10. Post the right balance of promotional/useful content
The 80/20 equilibrium is the rule to master in sharing valuable content. Eighty percent of your content should be informative, while 20 percent should be advertisement of your brand or products.
The secret of increasing organic social media ranking is same as the secret of a organic search engine’s ranking. It’s all about optimizing, high quality content and users experience.