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HOW TO CREATE A STRATEGIC CONTENT CALENDAR

To be more structured in my professional life is one of my resolutions for this year.

This implies organizing the content I produce on a daily, weekly, and monthly basis for me (a content marketer) implies that a content calendar is created (and applied equally to).

So I’m going to give my greatest tips on content calendars today: why you need a content calendar 4 steps to create a content calendar 6 things your content calendar needs to have, I’m going to demonstrate you an illustration of a workable content calendar— so you can see what I’m talking about.

WHY YOU SHOULD USE A CONTENT CALENDAR (AND WHAT SHOULD BE ON IT)

A content calendar is obviously a calendar detailing what content your business will produce at a given time. Although it is easy to generate, keeping to content calendars is notoriously difficult. However, they are a very useful tool to organize your content marketing strategy. And they’re great to refer back to on a periodic basis.

WHY YOU NEED A CALENDAR OF CONTENT

An effective calendar of content saves you time and energy. It keeps you on track and structured throughout your busy working day. Most importantly, by protecting your content from faltering— or becoming repetitive or extremely random, it keeps your readers & audience involved. Choose your own calendar platform (as you will see below, I use Google Calendar). I also saw excellent calendars in database format— which could make content status, authorship, etc. easier to display.

4         Steps to create a wonderful content calendar 

  • Brainstorm content that suits your brand persona & niche Do you have an online brand image? (Are you casual or serious? Are you entertaining or professional?) Does your content represent your brand persona? If so, how? What questions did you have when you started your business?
  • Creating a schedule for 1 to 6 months Calendar for social media content in advance and add it as time passes Large events such as webinars, questions, interviews, product   publications and conference schedules may be scheduled as soon as a date is closed.
  • 3 .Test the contents before you add your calendar content

Does my content fit my brand profile for content?

Is my content (witty, surprising, funny, inspiring, fresh and exclusive) exciting and attractive?

Does my content promote Facebook likes, shares and remarks by increasing social networking (SMO)? Would I like myself to share it?

  • Take a look at your environment

Don’t depend entirely on your calendar: be sure to look at present trends for news stories See your content analyses: just because your calendar contains something that does not mean it is in stone. Change or pull it if it doesn’t work!

Watch your competitors ‘ motions: the online marketing environment is constantly changing. Make sure that you watch your rivals for fresh thoughts or strategies.

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